CADA celebrates women in International Women’s Day video
March 4, 2024
There’s no question that Canada’s auto industry is becoming more diversified, with more opportunities for women and minorities.
There is still work to do, however, and that’s why days like March 8, 2024 where we celebrate International Women’s Day (IWD) help us pause to reflect on progress made and on the steps still needed to create a truly diverse industry.
“International Women’s Day is an important event to recognize for CADA and our member dealers,” said Tim Reuss, CADA’s President & CEO. “But it’s also important that we continue to make progress on creating more opportunities for women in our industry every day of the year, and I think as an industry we are doing a better job of that.”
CADA created a special tribute video featuring interviews with a cross-section of women already working in the auto industry to get their perspectives. The video includes interviews with the heads of large dealer groups, provincial dealer associations, suppliers, students from the Automotive Business School of Canada and some of the women in key roles within CADA.
The video will be posted on Friday March 8 on CADA’s LinkedIn, Instagram and Facebook social media channels.
“It was really inspiring for me to hear from so many incredible women already working in key positions in Canada’s auto industry,” said Reuss. “We hope that the next generation of women entering our industry are able to watch the video and discover it’s such a great industry, and people are working hard every day to make it more inclusive.”
The women already working in the industry are important allies helping recruit more talent that is needed across all sectors. “It’s great to see more women attending our events like CADA Summit, and we had representation from different generations from our industry,” said Brigette Goldenshtein, CADA’s Communications Coordinator. “There are so many opportunities in this industry for them to explore, and there’s a wide variety of interesting careers.”
Goldenshtein says she’s encouraged to see more young women attending programs like the Automotive Business School of Canada. “We have been profiling some of the rising stars from the ABSC like Grace Stein and Sasha Wheeler on our social media channels, and it’s been great to see more women studying for careers in this industry.”