Major Career Opportunities Available for Millennials in Auto Sector
Auto Industry is set for growth
Currently, auto dealerships across Canada employ 150,000 people nationwide, and that number is expected to rise. The automobile sector has also experienced one of its best years in terms of vehicle sales, with nearly 2 million vehicles sold in 2018 across Canada. As a result of the auto sector experiencing rapid and continuous growth, jobs in many of the more than 3,200 car and truck dealerships across Canada need to be filled in a variety of positions, including in marketing, finance, sales, parts, IT, service and management roles.
The modern dealership now needs more employees with a skill-set related to innovation and business, from technicians who are trained in advanced technology to savvy marketers who can leverage social media strategically.
Millennials Unaware of Opportunities
Despite high industry growth, 68% of Millennials say auto jobs are not on radar. Findings of a national Abacus Data survey of 2,000 Millennials indicates that this age group (18 to 38 years) have largely not considered jobs at auto dealerships.
Among those polled, 68% said they had never considered working in an auto dealership, while 25% said they had considered it, indicating millennials in general have not considered the auto sector as an aspirational career. Seven per cent said they have worked or currently work in a dealership.
Moreover, the survey found that men were more likely to say they would consider working at an automobile dealership than women (31% vs.19%).
Overall, the results indicated a general lack of awareness of the volume, variety and quality of career opportunities that exist in the auto sector.
The survey proves what the Canadian Automobile Dealers Association (CADA) has been hearing anecdotally: that dealers across Canada will need to fill a variety of positions over the next several years, and in some cases, the need is already critical. The Canadian auto sector has a widespread need for skilled workers who can fill a variety of positions from service technicians to management, marketing and IT positions.
To fill this critical need, CADA has developed a national recruitment campaign that matches skilled job seekers from anywhere in Canada with auto jobs in their community, while also providing potential applicants with helpful auto career resources.
The Cars and Jobs program aims to promote the many meaningful and well-paying careers that exist at auto dealerships throughout the country, primarily targeting millennials, women, new Canadians and military veterans.
An online platform, Cars and Jobs connects job seekers with career opportunities at new car and truck dealerships across Canada, in addition to providing relevant career training and search advice.
Whether you are a recent graduate or have previous work experience, consider applying for a position at an auto dealership – a workplace which offers stable, well-paying jobs and in need of fresh talent to meet growing needs.