Adam Chamberlain assumed the role of President & CEO at Mercedes-Benz USA (MBUSA) in July 2025, with nearly 30 years of experience in the automotive industry. In his role, Chamberlain oversees responsibility for Mercedes-Benz Passenger Cars and Vans in the United States, leading more than 1,600 employees and 386 dealer partners in Marketing and Sales efforts. At a pivotal time for the automotive industry, and at an exceptionally exciting time for Mercedes-Benz, Chamberlain will continue to build on the company’s 140-year legacy, while focusing on introducing iconic products and leading technology.
Chamberlain began his career in 1996 with Volkswagen Group in the U.K., and expanded his experience to the U.S. market in 2016 when he joined MBUSA for the first time. From 2016 to 2021, Chamberlain served as MBUSA Vice President of Sales and Product Management, helping to lead the brand's retail and product strategy in the dynamic U.S. market.
Chamberlain’s most recent post was Executive Vice President, Chief Operating Officer at Lithia and Driveway. Under his leadership, he was responsible for driving customer-centric experiences and operational efficiency by implementing strategies, monitoring performance indicators and collaborating to enhance systems and processes. During his time at Lithia Motors, the company was the largest automotive retail group in the world, encompassing 460 retail stores and generating $37B in revenue.
As a native of the U.K., Chamberlain holds a degree in International Business and German from Sheffield Hallam University.